Pinayista Summit / San Francisco, CA / 2020Pinayista is a nonprofit community-based organization in San Francisco, California. Their mission is to curate spaces where self-identified Pinays can come together to share their stories, cultivate and nurture trusting relationships, collaborate, and build sisterhood in the hustle.
CreditClient: Pinayista
Industry: Nonprofit Community Collective
Role: Event Design, Print Design, Digital Experience Design, Packaging, Signage, Social Media
Event Campaign Creative
The Pinayista Summit was hosted in a span of 3 days in October of 2020, over 2 virtual platforms with over 450 Pinays worldwide.
This project was about creating design through digital and print spaces that is fun, functional, and representative of the gathering of Pinays from all corners of the globe.
Organic shapes represent natural ways of networking and the colors radiate the vibrancy of the community coming together. Binatog was brought as the campaign’s neutral color, inspired by the hue of the white corn kernels, this Filipino street food brings nostalgia to many Filipinos.
The main brochure for the event featured the brand’s mission, sponsors. When opened, the interior part of the map fold opens up revealing an artful vision board that could also be hung as a poster – a reminder for daily interaction and reflection.
Supporting the event campaign was a collection of digital assets including social media templates, experiential designs for live-streaming, backdrop design for stages, and merchandise.
