Founded in Purpose

Nanderly has travelled and trained near and far in various Latin dance styles. Through her fervent passion for dance, she found expression and confidence to reclaiming her identity as a Latina. Through Caleo Collective, she wanted to share her experience, knowledge, love for dance, culture, and her light in Milwaukee.

Brand Direction

The visual identity direction for Caleo Collective brings movement to the forefront. The “C” icon expresses itself with fluidity through organic curves and is juxtaposed with sharp lines to bring edgyness. Through the simple palette, consisting of Forest Green and Natural, both inspired by nature, this allows for movement to be expressed fully when paired with photography or videos.

The sans-serif font chosen to accompany the “C” icon is geometric yet sophisticated, focusing on polished letterforms which symbolize Nanderly’s commitment to technique and detail in instruction.

Event campaign posters are stylized with vibrant colors to help with visibility, feature dancers to showcase the brand’s credibility, and add texture which communicate the vibe and energy Caleo Collective is ready to impart.