Hotel Trouvail / Miami Beach, FL / 2022Hotel Trouvail is a boutique hotel where Miami Beach meets St. Tropez. Once a Palihouse brand, now turned to an independent property with its unique positioning as the hidden gem near the Miami’s Art Deco district.
CreditStudio: B&Co.
Industry: Hospitality, Independent Hotel
Role: Environmental Branding/Signage, Name Development, Visual Identity
Story & Brand Direction
Rooted in the French word for "lucky find," Trouvaille served as both the inspiration and foundation for the property's reimagined concept. The brand icon, trèfle, symbolizes a keyhole — a modern icon alluring guests into Hotel Trouvail.
With an accelerated timeline, the project only had a few short weeks to revitalize an existing brand with new brand concept and a visual identity. Through updated in-room collateral, menus, business collateral, and graphics for their website, Miami Beach welcomed its newest hidden gem.
