Maison Twenty Seven / Santa Monica, CA / 2026Maison Twenty Seven, a historic 38-room Santa Monica villa and a former Palihouse property, was converted into an independent hotel — leaning into its enchanting architecture by creating fresh visual identity that blend legacy with modern elegance.
CreditStudio: B&Co.
Industry: Hospitality, Independent Hotel
Role: Art Direction, Brand Development, Evnironmental Branding/Signage, Name Development, Photography Art Direction, Printed Collateral, Visual Identity, Website Design
Brand Direction
Inspired by the villa's enchanting architecture, the primary logo features a custom building illustration paired with typography that evoke elegance and timelessness. Through the minimalistic layouts, sophisticated type, detailed illustrations, ornate borders, and wrought-iron inspired frames, the visuals bring many elements that bring charm and character to the page, inspiring guests to stay curious.
Drawing more inspiration from the property itself, hues were plucked from the beautiful stucco walls, stone masonry, dark wood wooden planks from the interiors, and greenery surrounding the beautiful property.
The brand emblem is inspired by architectural screening found throughout the property. The shape is outlined by thin, delicate borders, underscoring the brand’s heritage look.
Photography direction should evoke effortless sense of comfort, confidence, and lightness. Timeless black-and-white imagery paired with rich color photography should accentuate experience, emotions and delightful details found throughout the property.
